Super Bowl ads are expensive commercials shown during the NFL championship game. They are known for big budgets, strong visuals, humor, and celebrity appearances. Brands like Apple, Coca-Cola, and Budweiser are known for setting high standards with these ads.
The cost of Super Bowl ads keeps rising each year. A 30-second ad during Super Bowl 2024 cost around $7 million. For Super Bowl 2025, brands are expected to pay about $8 million for the same 30 seconds.
The halftime show will be headlined by Bad Bunny. He is expected to perform mainly in Spanish. This has sparked mixed reactions, including criticism from U.S. President Donald Trump. NFL Commissioner Roger Goodell defended the choice, saying that criticism is common and that it is difficult to please an audience of hundreds of millions of viewers.
Top Movie Trailers Expected During Super Bowl Halftime Show and Ads
Super Bowl LX will be held on Sunday, February 8, 2026, live from the Levi’s Stadium. Along with the game, a major focus will be on Super Bowl ads, which have become a big Super Bowl tradition.
According to Complex, six major movie trailers are expected to debut during Super Bowl LX. This is the same number that premiered during Super Bowl LIX. Studios are using the Super Bowl again as a key moment to promote their biggest upcoming films across animation, sci-fi, and superhero genres.
One of the family-focused trailers expected is The Super Mario Galaxy Movie, set for release on April 3, 2026. The film features Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, and Jack Black as Bowser, with new cast members Benny Safdie as Bowser Jr. and Brie Larson as Rosalina.
Star Wars: The Mandalorian and Grogu, slated for May 22, 2026, is another major reveal. Sigourney Weaver plays Colonel Ward, Jeremy Allen White plays Rotta the Hutt, and Pedro Pascal reappears as The Mandalorian.
Animation fans are also expected to see the first trailer for Toy Story 5, releasing on June 19, 2026. Tom Hanks and Tim Allen return as Woody and Buzz Lightyear, joined by Joan Cusack, Conan O’Brien, and Ernie Hudson. Minions 3 will also debut footage ahead of its July 1, 2026 release, with Pierre Coffin again voicing the Minions.
Superhero fans will get two major trailers. Spider-Man: Brand New Day will show its first preview ahead of its July 31, 2026 release, starring Tom Holland with Zendaya, Mark Ruffalo, Sadie Sink, and Jon Bernthal. Later in the year, Avengers: Doomsday is set to release on December 18, 2026, featuring Robert Downey Jr. as Dr. Doom along with Chris Hemsworth, Chris Evans, Pedro Pascal, Paul Rudd, Patrick Stewart, and Ian McKellen.
Possible Alternate Movie Trailers and Studio Plans for Super Bowl LX
Studios may still change plans or add surprise trailers during Super Bowl LX. Paramount could drop a Jackass 5 trailer. A teaser for Focker In-Law is possible, though it may be a bit early.
Disney might decide on The Devil Wears Prada 2, which stars Anne Hathaway as Andy Sachs and Meryl Streep as Miranda Priestly. Disney has only previously advertised live-action remakes of Mulan and Lilo & Stitch at the Super Bowl, but Moana is another potential Disney choice.
Amazon MGM might return after skipping the last two years. They could promote Project Hail Mary or Masters of the Universe. Both films are important for the studio and fit the main Super Bowl audience.
Some big movies are expected to sit out Super Bowl LX. If Minions 3 appears, Universal and Illumination are unlikely to also show The Super Mario Galaxy Movie. This may explain why a new Yoshi trailer was released earlier during a Nintendo Direct.
Warner Bros. is expected to skip the event again due to its ongoing sale to Netflix. That means no trailers for Supergirl, Mortal Kombat II, Animal Friends, Evil Dead Burn, Digger, or Remain. A surprise Dune 3 teaser is also not expected.
FAQs
Q. How much does a Super Bowl ad cost?
A. A 30-second ad cost about $7 million during Super Bowl 2024. For Super Bowl 2025, the price is expected to be around $8 million.
Q. Who is headlining the Super Bowl LX halftime show?
A. Bad Bunny will headline the halftime show. He is expected to perform mainly in Spanish.
Q. Which superhero movies may debut trailers?
A. Spider-Man: Brand New Day and Avengers: Doomsday are expected to release trailers.
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