Cricket Icons announces exciting partnership with Punjab Kings for officially licensed cricket collectibles

BENGALURU: Cricket Icons, on Friday, May 15, announced an exciting partnership with T20 franchise Punjab Kings (PBKS). With this partnership, Cricket Icons has become the officially licensed marketplace offering collectibles, action figures, and merchandise to millions of Punjab Kings fans in India. This collaboration has enabled Cricket Icons to add yet another feather to its illustrious cap by offering a wide range of fan merchandise for multiple T20 franchise teams.

Fans of the high-energy Punjab Kings franchise can now own detailed, high-quality collectibles featuring their favourite players and team branding, perfect for display, gifting, or expanding personal collections.

The latest PBKS collection will include finely crafted collectibles, limited-edition collectible figures, and dynamic action figures, all officially licensed and produced to the highest standards, and all available in multiple sizes. 

Punjab Kings’ collection is an addition to Cricket Icons’ existing official ranges for Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, and Gujarat Titans. With this partnership, Cricket Icons continues to strengthen its position as the go-to platform for authentic T20 franchise merchandise and memorabilia, offering fans unique ways to connect with their favourite teams and players.

A wide range of products offered by Cricket Icons is available across leading e-commerce marketplaces like Amazon and Flipkart. Those who prefer offline shopping can also find the offerings at leading modern and general trade retail stores across the country. Cricket Icons will soon be available on quick-commerce platforms. 

The product range offered includes 7-inch action figures and a pack-of-4 set with accessories, including keychains, car dashboard stickables and Velcro hangings, allowing fans to ride with their icons.

The products are extremely affordable, with pricing starting at INR 699 for action figures and INR 999 for team combo bundles, making it a pocket-friendly gifting option as well, while also making Cricket Icons’ officially licensed T20 franchise merchandise available to a large number of audiences in India.

With projected sales of over two million units in 2026 and affordable pricing, Cricket Icons, a Pune-based startup founded by Rikesh Raja, Saurabh Gajbi, and Pratik Agrawal – a trio of new-gen entrepreneurs – aims to bring collectibles into the mainstream rather than positioning them as niche luxury items. The strategy aligns with India’s broader ambition of building a robust toy and manufacturing sector under initiatives like Atmanirbhar Bharat.

The market for collectibles has also witnessed a rapid rise, which is a testament to the growing shift in cricket fandom in India. Conventional posters, autographs, and jerseys have now been replaced, with collectibles being the best showpiece items in a modern-day cricket fan’s possession, which not only helps them support their on-field heroes but also displays their identity as their biggest cheerleaders.

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